5 ways to rank higher on Google than your competitors
Posted on 22 April 2018
1. Analyse your competitors
Analyse what your’ higher ranking competitors are doing different to you. Essential tools include:
Pingdom website speed test – Website speed test can be a great tool as it will give you a pretty good insight on your websites load time and which factors are effecting this.
WooRank SEO Tool – WooRank is a fully fledged SEO analysing tool. This tool can help to prioritise what you need to do first to get your site ranking higher on Google.
As well as this we also like to visually inspect multiple high ranking competitors websites to find out things like; outbound links, content density, mobile friendliness, etc…
2. Start a blog
Starting a blog can help with your websites position on Google, providing enough content is published on a fairly regular basis, content that also contains a lot of unique information.
One way of providing additional content about one topic is to build opposite posts, for instance – 10 Ways To Sell Your Home & 10 Ways Not To Sell Your Home.
This ensures a lot of quality and lengthy content hits your visitors. Coming up with new and fresh information is a lot more lengthy than coming up with opposite points to existing posts.
High ranking Google sites often carry a lot of information… and a lot of new information. The latter of the 2 can help with websites that have less superior domain authority scores as websites posting regular content will often find their posts peaking high not long after publishing but may find their posts being overtaken by older and more established websites in time. — this is all down to Domain Authority being that little bit better than fresh new content.
As important as domain authority is we do recommend starting a blog. If this is something you like to add to an additional website you have or something you’d like to launch with a new website please get in touch with us today.
3. Build domain authority
As outlined above, domain authority is quite clearly a big player in how well your website can perform on Google. How do you get it there though? Well we will go into a bit more detail in an upcoming post but to put it simple domain authority is built up slowly over time and comprises of social signals, domain age, friendliness across devices, internal link structure, outbound link quality, inbound link quality and quantity.
4. Build a mailing list
Regular clicks on Google search results do make a difference to your position on Google. By investing back into your existing customers through email and keeping them as returning website visitors you stand a good chance of getting more searches from both existing customers and new customers. You’ll be kept in mind by your existing customers that little bit more and are more likely to get recommended for your products and services. For creating a mailing list and keeping in touch with existing customers we recommend
5. Social media
Get social with Facebook, Twitter, LinkedIn, Instagram and similar platforms. Social signals play an impact in the performance of your website on Google and your domain authority. If you have a Blog there are tools out there to enable you to submit your posts straight to your social media accounts.