Kingfisher School of Swimming

Kingfisher School of Swimming | Web Design by Plexaweb

Kingfisher School of Swimming, a respected swimming school in Middlesex, approached us following the retirement of their previous web designer. They required a seamless transition to a new website and ongoing support. We were delighted to undertake this project and provide a digital solution that matches their high standards in swimming education.

Project Highlights:

  • Bespoke WordPress Theme: We crafted a custom WordPress theme tailored to the specific needs of Kingfisher School of Swimming. The new design is visually appealing and effectively communicates the school’s dedication to providing top-notch swimming instruction.
  • Mobile and SEO Friendly: Recognising the importance of accessibility and visibility, we ensured that the website is fully responsive on all devices and optimised for search engines. This approach broadens Kingfisher’s reach and enhances their online presence.
  • Hosting and Maintenance: Beyond creating a visually striking website, we took on the responsibility of hosting and maintaining it, ensuring it remains secure, up-to-date, and operational.
  • 301 Redirects: To retain the SEO value accumulated over the years and ensure continuity for their audience, we set up 301 redirects for all the old pages. This strategy effectively transferred the existing “link juice,” maintaining their position in search engine rankings.


Collaborating with Kingfisher School of Swimming was an excellent experience. We are proud to have delivered a website that not only met but exceeded their expectations. This project allowed us to demonstrate our expertise in bespoke WordPress development and SEO strategies. We are eager to undertake similar projects and are actively seeking opportunities to design and develop websites for other swimming schools and educational institutions.

If your school or educational programme requires a professional, responsive, and SEO-friendly website, we would be thrilled to work with you.

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